No WooCommerce plugin? It’s a shame!

The development of a service platform is very intensive. Not only the number of man-hours requires a considerable investment, but also linking to the various offerings in e-commerce platforms makes this process all the more challenging. With more than 20 e-commerce platforms there are some decisions to be made. In which platform will you invest and which will you not?

A short introduction…

WooCommerce is the e-commerce extension of the CMS (Content Management System) WordPress. Where WordPress was once developed for creating weblogs, the WooCommerce plugin now ensures a perfect amalgamation of blog and e-commerce functionalities. You would think the perfect basis for a content-rich webshop. Nevertheless, opinions are divided.

Maintenance intensive

Although WooCommerce is one of the most used platforms in the e-commerce landscape, it is often ignored when developing a plugin. Why? Many believe that the platform, and therefore the plugin, is too maintenance intensive. Partially true, but let’s not dismiss it just yet. Here is why …

Updates, updates and more…

WordPress and WooCommerce regularly release an update – on average 4 times a year. Although not every update prompts action, the plugin needs to be tested to be sure it functions properly. We all know testing takes time and time costs money.

Apart from that, other plugins are also regularly updated which can cause conflicts between each other. With an average of 15 active plugins per webshop, at least 4 updates per year per plugin, this can be quite intensive work.

Good or bad?

In addition, WordPress and WooCommerce are free to use. Millions of programmers worldwide are developing the logic of WordPress and WooCommerce. In concrete terms, this means that everyone can develop a plugin and make it available in the WordPress plugin store for free. You guessed it… free is not necessarily good. There are no regular checks and some plugins can be corrupt or just badly developed. This not only has a negative effect on the webshop itself, but also on other plugins running on the site even if they are well developed.

Huh? Did I do that?

Because WooCommerce is very user-friendly, starting entrepreneurs often choose to build an webshop themselves. After all, you need little to no technical knowledge to set up a basic webshop. However, things often go wrong when – despite a lack of knowledge – they start to fiddle with CSS, HTML, JavaScript, etc. with the help of Google.

Adding incomplete or incorrect code can cause conflicts in the entire webshop and every plugin being used. Because your own changes are often not considered in these situations, this can unexpectedly generate support questions and frustrations that have nothing to do with the plugin. Yet these are often support questions that need to be sorted out by one of the two parties, but who is always the victim ..;)

Invest in WooCommerce

That being said, why should you invest in a WooCommerce plugin despite these challenges?

There are 16,640 active WooCommerce webshop in Benelux. That is 6,000 more than Magento and 14,000 more than PrestaShop. So why do we focus on developing extensions on these platforms, but not on WooCommerce?

Target audience

The most quoted reason for not developing a WooCommerce plugin is, “My target group is not there.” 

There is only one possible situation in which this comment applies – you focus exclusively on the B2B market. Although WooCommerce certainly has good solutions for B2B companies, the platform is not yet well known among this target group. Anything else? There is no reason to say that your target group is not on WooCommerce.

WooCommerce is the market leader in Europe leaving platforms such as Magento, PrestaShop, and Shopify behind. Worldwide there are 517,697 webshop on WooCommerce… It’s hard to imagine that your target group is not among them.

Only small webshop

It is generally known that WooCommerce is mainly used by SMEs. However, the misconception is that only small webshop use this system. In fact, a shift is currently taking place and larger webshop – with more than € 100,000 in annual sales – are increasingly opting for WooCommerce. Why? Because after years of development it appears to be a very good system for both small and large webshop.


Not currently focused on developing a WooCommerce plugin? Think again. You cannot ignore the market leader of e-commerce platforms!

Do you not want the hassle of developing and maintaining the plugin yourself? Thanks to our unique license model, we offer the possibility of launching a fully functional WooCommerce plugin for low investment costs. Get in touch with us!

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