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WooCommerce & bol.com: 7 Tips to sell successfully via bol.com

Do you have a webshop based on WooCommerce and would you like to sell your products via bol.com? In this blog article we give you 7 tips to achieve the best possible result, with as little time as possible.

Tip 1: Make sure you end up in the bol.com shopping block with your products.

Webshops that are in the buying block can count on extra sales, because customers can buy the product directly from you. Of course there is a lot of competition on these positions because of this positive effect.

In order to have a chance to win these positions, you need to meet the following 3 service standards of bol.com:

    A maximum of 2% cancellation is allowed

    95% of your deliveries must be on time

    You must be rated with at least a 7.3 by your customers.

Tip 2: Optimize the selling price of your products in WooCommerce

Do you want to be at the top of bol.com with your product? Then you need to make sure that your price, including shipping costs, is the cheapest. A large number of customers are looking for the cheapest price for the product they want. That’s why a cheaper price contributes to a better position. Please note that your service standards also meet the requirements of bol.com, because a cheap price with poor service has no added value.

Tip 3: Make sure you have good reviews

Through bol.com, customers are automatically asked to leave a review about their experience with your product and service. Make sure you get the best customer experience so you get good reviews. Good reviews in turn lead to higher positions in the bol.com webshop and in turn contribute to more sales.

Tip 4: Provide attractive information with your products

Do you sell products that are not yet known to bol.com? A good product sells itself, you’d say. But customers can’t always make this distinction themselves. Give your customers as much useful information about your product as possible and write it in an attractive form so that your product eventually sells itself through your text.

Tip: The Woosa bol.com plugin ensures that all product information in WooCommerce is automatically forwarded to bol.com.

Tip 5: Synchronize your WooCommerce shop with bol.com

Make sure your products, prices and stocks are in sync with bol.com. This prevents disappointments with your customers, such as products that are out of stock or prices that are no longer correct. By synchronizing your WooCommerce webshop with your bol.com sales account, all product information is always up to date. 

Tip 6: Provide a better ROI by letting customers come back.

Do you send your own products to the customers who have ordered through Bol? Make sure that your customers know the next time to find your webshop directly. How do you do this? Put a flyer in the box with a nice discount for returning customers. 

Tip 7: Read more tips on the partner page of bol.com

In addition to our tips, there are numerous other things you can do to optimize your product sales on Bol. For example, you can find more information on the partner page.

Want to link your WooCommerce site to bol.com?

Sign up for the partner program of bol.com and easily link your webshop to bol.com with the Woosa Plugin. No complicated API links and a few simple steps installed. And the good news is that you can try it for free for 90 days without any obligations.

Need a little help installing it? No problem. We will be happy to help you.