WooCommerce is a WordPress ecommerce platform that allows you to build an webshop with minimal technical skills. It’s very user friendly which coupled with its power, flexibility, and features make it extremely popular in online retail. WooCommerce offers basic functionalities to get started but building a successful webshop will require some advanced features beyond the basic WooCommerce capabilities. 

Short of hiring a software developer, plugins are the best way of integrating advanced functions to an WooCommerce store. Plugins are designed to fine-tune WooCommerce and enhance customer experience without needing to write code. There are plenty of very useful and versatile plugins to help build your webshop in a speedy, smart and convenient way. Although there are many free plugins available for WooCommerce, not all are made equal.

Free plugins can be very useful for adding minor features, but they are not well optimized for complex tasks needed for a successful webshop. Here are some reasons why premium plugins are worth the investment.

Regular updates

Free plugin developers have little incentive to conduct tests and updates. Developing plugins is time consuming and requires continuous testing to assure compatibility with your webshop. Premium plugin developers work hard to ensure their products are always up-to-date and release constant updates with enhancements to their plugins. Updates make sure your webshop continues to run smoothly and your customers have a pleasant shopping experience. Downtime can prove costly for your webshop in terms of sales. A paid plugin can prove to be a worthy investment for your business. 

Support & tutorials

Another advantage of premium plugins is customer support and tutorials to help you utilize the plugin effectively. Technical support is invaluable when running and managing an webshop. The lack of prior knowledge about plugins can be a big obstacle to your business success. Improper installation can cause problems that limit your potential online sales. Make sure you can count on the support of professional developers to help you incorporate all the benefits that a well-made plugin can offer. 


Before installing a plugin on your webshop be sure it comes from a reputable and trustworthy source. An unpatched plugin can cause serious security problems for your website. Last year over 16,000 websites running the Rich Reviews plugin fell vulnerable to attacks. The breach aimed to inject malvertising to code into target websites which creates redirects and pop-up ads. Cyber criminals often abuse free plugins to execute malicious activities. It is critical to purchase plugins from a reliable vendor to avoid security breaches on your webshop. Premium plugins are created with quality code for security and stability so that they work seamlessly with WooCommerce. 

Worth the investment?

Premium plugins can mean the difference between a successful webshop and a failed business. A free plugin can be ineffective and do more harm than good for your business in the long run. 

Want to use plugins to build a powerful webshop?

Paying for plugins is a smart investment for any webshop and it can make a big difference when you’re trying to build a successful business. Free plugin providers don’t do regular updates which can prove costly if your website stops working during peak sales periods. After all, you get what you pay for… Do you want to avoid the hassle of using subpar plugins? Or would you like to develop a specific plugin to meet your needs? Woosa focuses on making tailored plugins for the e-commerce industry at low investment costs. Reach out to us for more information.