The increase of online sales is the leading goal of most online businesses. A task that’s easier said than done… Managing an webshop in 2020 requires creative and new ideas. If your business is not growing as you expected, then perhaps these 30 tips will come in handy. In most cases, having a great product and launching an webshop is not enough to find success in this competitive market. Fortunately, there are some actionable strategies you can employ to start growing your business today.
In this post we’ll take a look at three different categories: SEO & Analytics, Marketing, and Webshop Optimization. For your convenience, we’ll break down the tips in 3 parts. Let’s get started with part 1!
SEO & Analytics
Here are some tips and tricks that will help improve the organic positioning of your webshop on the SERPs (search engine result pages).
1. Start a blog
A blog is the best way of driving organic traffic to your website. The key to an effective blog is to offer relevant and valuable information for your target audience. It can help you showcase your industry knowledge and establish you an expert in the field. It will add an extra layer of credibility to your webshop and create customer trust. In fact, your posts effectively act as the gateway to your webshop by connecting your customers with your products. Think about a blog as the bait on your fishing pole luering customers to your webshop.
The type of content will depend highly on your customers’ interests and focus keywords. If you’re running a dropshipping business focused on furniture, perhaps a post about how to throw a great garden party would attract potential customers. Interesting and valuable content for your niche will be most effective at driving relevant traffic to your webshop.
2. Choose the right keywords
Using the right keywords in your content is essential for attracting high-quality traffic. The language you use in your posts determines how effective your content will be at attracting visitors. Make sure you understand the needs of your audience and relevant search queries in your industry. What will your potential customer be searching for online? Which keywords are most used in your industry? For instance, if you’re selling socks, your focus keyword may be “buy socks,” “warm socks,” or other related words.
Although choosing the right focus keyword is important, don’t forget to make use of long-tail keywords. Long-tail keywords are longer and more specific which usually means there is less competition to rank in organic search queries. In our sock example, some long-tail keywords could be “ankle high socks” or “mens graphic socks.” Use a keyword tool to help you find relevant topics that will increase the visibility of your posts online.
3. Use keywords strategically
A common mistake is to oversaturate your content with a few relevant keywords only for the sake of SEO. Google’s algorithm is wise to this strategy. In fact, it will penalize webshop who clutter their pages with keywords instead of writing real content. The search engine favors content that offers valuable information for its readers. Use keywords strategically to enrich your content but do not overdo it. It’s all about having a healthy balance of focus and long-tail keywords. Consider placing your focus keyword where it will have the most impact. The title, url, and product pages.
4. Relevant links and internal links
A great way to enrich your content is to add links to your posts. Internal links to other posts on your webshop give Google an idea of your website’s structure. Links within your site connect your content and indicate which pages are the most important. If you write a blog post which introduces a topic discussed in a previous post, it’s good practice to create a link back to the original post. It will give posts more link value and help them rank higher on Google.
External links give your content credibility and authority. They are commonly used to provide the reader with references. Linking to outside websites can help your pages rank higher. In order to be effective, external links should be to popular websites with content related to your page.
5. SSL Certificate
A SSL certificate uses cryptographic principles to encrypt sensitive information on your webshop. A website with a SSL certificate can be easily identified by the additional “S” in the application protocol “HTTP”. It enables secure communication between your website and the server. In addition to securing your webshop, an SSL certificate can affect your ranking on search engines. In fact, Google has explicitly expressed its commitment to online security by prioritizing websites with an HTTPS protocol.
6. Google Analytics
Free and complete analytics about your website. Google analytics gives you insights about your ranking, traffic, bounce rate, and website navigation. In the information age, using analytics to improve your webshop is not optional. In order to create an effective online marketing strategy, it’s crucial to understand which channels to focus on. Website analytics will pinpoint the source of your online traffic, giving you useful insight on how to maximize your conversions.
7. Social media statistics
Most social media platforms that offer business accounts also provide users with valuable analytics on their profile performance. Needless to say, if you want to optimize your social media strategy, you’ll need to pay attention to these statistics. Rather than blindly implementing random strategies, use key performance indicators (KPI’s) to inform your content creation. Run A/B testing on your posts and use social media metrics to monitor the source of your traffic, the impact of your content and what it means for your business.
8. Determine your best conversion paths
Use your social media and website analytics to identify patterns in your customer’s behavior. Examine your attribution channels and determine which conversion paths have the most impact on on the increase of online sales. Focus your SEO efforts on improving the most relevant paths. It will maximize the effectiveness of your marketing campaigns.
Next, we’ll outline some comprehensive marketing tips. Ensure your marketing campaigns are accurate, relevant, and communicate your message in the clearest and most effective way.
9. Honest sales copy
In the world of flashy advertising, infomercials, and snake oil peddlers – customers are hypersensitive to false advertising. Don’t write checks your product can’t cash. It’s easy to fall victim to the same pitfalls that turn good marketing into a potential lawsuit. Webshop should be carefully designed to grab customer’s attention. Effective copywriting is essential to make your landing and product pages enticing. Use persuasive language moderately. Most importantly, be honest and straightforward. Afterall, your business credibility and reputation is on the line.
10. Create a sense of urgency
Integrity is essential for maintaining a good reputation for your business. However, there is nothing wrong with using consumer behavior principles to persuade prospects to convert. Do you know why Albert Heijn places products near the registers? Those candy bars are strategically positioned to trigger an impulse purchase. The driving force behind this technique is a customer’s fear of missing out. In order to replicate this effect on your webshop, offer time-sensitive special offers or limited-edition products. This will help to increase online sales!
To be continued…
On our subsequent posts, we’ll cover some more marketing tips and other simple improvements to your webshop. Make sure you check out part 2 & 3 of our tips to increase online sales. We’ll give you actionable advice you can implement right away to grow your business. If you want to start building a powerful online store today, browse our WooCommerce plugins to learn how.