Woocommerce is the world’s most popular ecommerce platform. Thousands of businesses use it to sell and promote their products online. In fact, nearly 30% of all webshop are powered by WooCommerce. While there are many other popular platforms on the web for creating an webshop, WooCommerce continues to be the market leader. Its success could be attributed to a number of factors such as its flexibility in customization.  Nevertheless, the question remains – does it live up to hype? We’ll help you find out if WooCommerce is right for your ecommerce business. Let’s explore some of the pros and cons of the webshop platform.

Pros to building an webshop with WooCommerce

Free and open source

Perhaps one of the biggest advantages of WooCommerce over its competitors is its price. The platform’s software is open source and free to use. Building an webshop in WooCommerce is relatively inexpensive. Costs for creating a basic webshop in the platform include purchasing a domain and hosting service. Learn more about the costs of building an webshop with WooCommerce. It provides free themes and other features which can help you build a basic webshop.

Flexible and customizable

WooCommerce can accommodate any market niche, products, and business size. Due to its versatility, the ecommerce platform gives you the flexibility to customize your webshop with your favorite themes, plugins, and widgets. A major benefit of the open source software is that developers have access to CSS, HTML, and PHP style code. This makes it suitable for professional users and beginners alike.


Regular updates for WooCommerce ensure the ecommerce platform is always kept robust and secure. Website security is a priority for WooCommerce and as a result, security audits are frequently performed. These security audits find and fix vulnerabilities and uncovered security holes in the core code of WooCommerce. SSL certificates provide an extra layer of security to your webshop and they are widely available for free. Security is essential for building trust for your business and enhancing consumer experience on your webshop.

No transactions fees

Other ecommerce platforms, like Shopify, will charge transaction fees on top of gateway fees when using third-party payment providers. In addition to transaction and gateway fees, Shopify has been known to charge large chargeback fees. When a customer files a case with their credit card or payment gateway, webshop owners are charged an administration fee. On the other hand, WooCommerce has no transaction fees. The only costs relating to customer payments are the gateway fees from third-party providers.


Finally, it’s worth noting that WooCommerce counts with a large community of developers and contributors ready to offer support. Note that WooCommerce and WordPress do not offer direct support to consumers about their open source software. However, information is readily available in the form of forums, blogs, and tutorials. If you encounter an issue with the ecommerce platform, chances are a google search will yield a solution. 

Cons to building an webshop with WooCommerce

Paid advanced features

Although there are many free WooCommerce themes and plugins available, advanced or customized features may require the expertise of a developer. Alternatively, you can purchase premium plugins to help you add functionalities to your webshop. In order to build a scalable and powerful webshop, it’s essential to invest in some additional paid services. Running an advanced store will most likely require a third party payment gateway for security purposes. Additionally, an inventory management tool will come in handy when dealing with large quantities of product. Unfortunately, these services don’t come free. 

The bottom line

Choosing an ecommerce platform for your webshop is crucial to setting up your business for success. Before you make a decision, you should consider your own technical skills, budget, and business plan. WooCommerce is one of the most efficient solutions for starting an ecommerce business. It gives you the ideal platform for creating an webshop which can be enhanced with extensions and plugins. Launching a basic webshop and selling products does not require purchasing plugins. However, free plugins and widgets can be outdated or poorly coded. 

Do you want to build a powerful WooCommerce webshop?

Paying for plugins is a smart investment for any webshop and it can make a big difference when you’re trying to build a successful business. Free plugin providers don’t do regular updates which can prove costly if your website stops working during peak sales periods. After all, you get what you pay for… Do you want to avoid the hassle of using subpar plugins? Or would you like to develop a specific plugin to meet your needs? Woosa focuses on making tailored plugins for the e-commerce industry at low investment costs. Reach out to us for more information.