My farewell to the WordPress and WooCommerce community.

For the past nine years I have been an advocate for WordPress and WooCommerce. I still prefer WordPress over every other platform. That makes this even harder to write.

We are closing the Woosa WooCommerce agency to new customers and new sign-ups. Our free dropshipping and marketplace plugins will no longer be available either.

Why

AI changed our space. Since 2024 I have struggled to keep the agency and our premium plugins alive, let alone profitable. That is why we launched Woosa Payments at the start of this year, and later made our paid plugins free as a lead generator.

For a long time I thought I could run a WooCommerce agency and grow our payment solution at the same time. I was wrong.

Our customers ask for more than payments, and an agency cannot give them that. The payment industry has become secretive, which makes it harder for honest people to run their online business and keep their payments running. We are convinced that we have the solution, and that it lies far beyond the payment itself.

What Woosa becomes

We have always stood up for e-commerce stores and for one thing in particular: more revenue. Whether that meant speeding up a WooCommerce store, SEO and GEO, or other conversion advice. Going heads down into payments for the past year has taught us that we can do far more impactful things for e-commerce entrepreneurs outside the WordPress and WooCommerce ecosystem.

The core of Woosa has changed, from an agency to a platform. A platform with one goal: helping e-commerce entrepreneurs make more money. Payments will always be part of it, but as an addition to the core, not the core itself.

I did not take this decision lightly. But payments are where I come from. I worked in payments before I started Woosa, and they have always been my passion. More importantly, our customers need us to grow beyond a WooCommerce agency that offers payments to WooCommerce stores only.

And on top of that, WordCamp Netherlands confirmed our gut feeling this week. We were there as head sponsor, and what we heard was clear: we are not the only ones who find running an agency hard. Freelancers, developers and even large agencies are struggling to get by.

How I want to give back

I will always have a warm heart for the WordPress and WooCommerce community, and I do not want to leave quietly.

So we are handing over our agency customers, completely free of charge, to a freelancer or agency that wants to take them on. The only thing we ask in return is an exclusive partnership, for a set period, with the new Woosa platform. It launches on January 2, 2027, with payments as one part of it.

We will do this gradually. The new partner should get the most out of this customer base, and our customers must stay as happy as they are today, or happier.

This is how I want to give back to the community: as head sponsor of WordCamp Netherlands 2026, and by passing our agency customers on to someone who needs them. Maybe this gesture will save their business. That would mean more to me than anything we could have sold it for.

If you are one of our agency customers

First of all: don't worry. You will hear from us personally before anything changes for you. Until then, your support continues as usual. If you have questions, email me at [email protected].

Thank you for nine years.

Jessica Risch

Founder and CEO, Woosa