From nearly giving up to scaling up
When 1993 Toys & Gifts joined Woosa, they were on the verge of giving up. May 2025 had crushed their hopes of building a profitable ecommerce business in the kids’ toy industry.
Step 1: Boosting core performance
Their initial Google PageSpeed Insights scores were 57 on mobile and 91 on desktop. Our first goal? Improve these scores and ensure all Core Web Vitals turned green.
This optimization ensured better indexing by Google and more visibility in organic search results.
After our improvements:
✅ Mobile score: 94
✅ Desktop score: 99
Step 2: Speed, simplicity and stability
Beyond raw performance scores, speed and usability matter. A fast site means smoother navigation and more conversions. Here’s what we did:
- Reduced active plugins from 33 to 24
- Enabled caching using WP Rocket
- Activated HPOS (High-Performance Order Storage)
- Cleaned and optimized the WordPress database
The results: 94% revenue growth
Sometimes, small but focused actions make the biggest difference.
- From May to June 2025: +150% revenue increase
- From June to July 2025: +37% additional growth
Client testimonial
“When you’re at your wits’ end, don’t know what to do, and have little technical knowledge of your online store,
after a brief hesitation, you decide to work with Jessica.
And then, within a week, you’ve already seen incredible results, you know you’ve made the right choice!
We’re just getting started, and we can’t wait to see everything Jessica and her team have to offer!🚀
Our feeling about Jessica: if she can’t get there one way, she’ll try the other way! Jessica will go above and beyond for you!”
