Here is the final installment of our series to help you boost your online store sales. Our last two posts were aimed at helping you improve your marketing and SEO efforts. If you haven’t read those posts, click here to learn some marketing tips to promote your business. For more information about ranking higher on search results pages, click here.
On this post, we’ll explore specific solutions to enhance your online store design. Specifically, we’ll focus on helping you build an optimized, powerful online store that achieves results. Let’s dive right into it!
Online Store Optimization
Here are 10 easy tips on how to optimize your online store for higher conversion rates.
1. Streamline your checkout process
Online store owners often focus all their efforts on optimizing product and landing pages. While they are very important, the checkout page is equally important and must not be neglected. Afterall, this is where visitors turn into customers.
Ideally, the checkout process must be as easy and simple as possible. Avoid unnecessary steps that don’t add any value. The key to increasing conversions on your online store is to address customer objections. A lengthy and complicated checkout process can demotivate shoppers from completing a purchase. Learn more about how to design your checkout for high conversion rates.
2. Provide multiple payment options
Shoppers have more options than ever for making payments online – credit cards, iDeal, PayPal, etc. Optimizing your checkout page requires offering a wide variety of popular payment options. It’s true that offering multiple payment options can incur additional transaction costs. However, it’s a worthwhile investment when you consider the added revenue from customers who would otherwise take their business elsewhere. Multiple payment methods facilitate transactions, making it easier to shop online and capture a larger audience.
3. Invest in quality product images
A picture is worth more than a thousand words – even more so in online shopping. Keep in mind that consumers must rely on implicit cues to assess product quality and fit. Therefore, images will strongly influence their purchase decision. Make sure your product images can accurately showcase your product catalog. Invest in high quality pictures that will grab your customers attention. Include shots of your product from every angle with good lighting. Note that your product images will contribute to how shoppers perceive your website. A poor quality picture might give the impression that your online store is not trustworthy. According to research from Stanford, 75% of users judge a website’s credibility from its design (i.e. images, typography, layout). Appearance is very important to how we perceive things.
4. Powerful copywriting
Copywriting is the use of persuasive language to attract customers and improve sales conversions. It’s like going out on a date, you have to do everything in your power to make customers fall in love with your brand. Highlight the benefits of your products with enticing language. Be specific and empathetic. Put yourself in the shoes of your prospects and address their concerns or objections. Also, it’s important to make the text easy to read. Use powerful language on your blogs, newsletters, and product descriptions.
When it comes to copywriting, you need to be unique. Note that if you share products with other online stores and use the same product descriptions, Google will penalize you for duplicate content. It means your product pages will rank lower in the search result pages.
5. Effective branding
Consider your online store as the impersonification of your brand. Your brand can be defined as the collective interactions between your online store and your customers. It encapsulates their overall experience, their attitude, and their expectations for your business. Effective branding creates a favorable perception of your business in the mind of your customers.
Evaluate the appearance of your online store. How do you want customers to perceive your business? Ensure your website’s design is consistent with your business model and resonates with your audience. Make sure to incorporate the core values that are integral to your brand’s reputation into your online store design. Select the right colors, logo, and layout that best fits your brand. It may seem insignificant, but minor details like color can have a great impact on how prospects interact with your online store. Learn more about the psychology behind colors and how they impact your branding.
6. Clear and detailed product descriptions
In the absence of physical stores, online retailers must provide consumers with sufficient information to make purchase decisions. Shoppers are not at liberty to inspect items first hand, making it difficult to assess quality and fit. Make sure to include detailed information about your products. It will cut down the time you spend answering customer questions and improve the quality of your product pages.
7. Responsive design
Many of the tips we have outlined so far are related to creating an inclusive website that meets the needs of your customers. Continuing with the theme, a responsive website is perhaps one of the most effective ways to ensure you’re reaching as many people as possible. The age of the smartphone has introduced a new way of online shopping. In order to capture mobile users, It’s crucial to make sure your website works well across multiple devices. If your online store does not adapt, you’re losing sales. If that wasn’t reason enough, Google uses a website’s “mobile-friendliness” as a ranking signal on the search results.
8. Focus on navigation
A crucial element of a well-designed, optimized online shop is navigation and user experience. Poor navigation is a leading cause for shopping cart abandonment. When customers find it difficult to purchase products on your online shop, they are likely to abandon your site and take their business elsewhere. Limit unnecessary clicks and implement features that facilitate navigation on your online store. A site search option can help users find items on your product catalog. Enable filters for common product characteristics such as price and popularity to sort search results.
Navigation should be logical. Carefully consider the steps involved in placing an order on your online store. Identify possible kinks in the system and simplify the process. Don’t ask too much information as that can deter customers from purchasing. Keep it simple and efficient.
9. Evaluate your policy on customer accounts
Many online stores require customers to create an account upon checkout. Customer accounts can make the shopping experience more pleasant for users. It gives shoppers a place to track orders, find invoices, create wishlists, and review purchases. However, it’s important to note that not all online shops should require customer accounts. In some cases, it’s better to offer a guest checkout option. When a customer doesn’t find value in creating an account, making it compulsory will only hinder sales. It adds an unnecessary step to your checkout process which may deter customers from placing orders. Do you want to know if customer accounts are right for your online store? Check out this post.
10. Plugin, plugins, plugins!
Finding success as an online store owner depends highly on your website. Competition in the ecommerce industry is fierce and your online store must remain at the forefront of innovation. An easy, cost-effective solution is to use plugins to enhance the basic capabilities of your online store. There are many plugins available to help you build the foundations of a successful ecommerce website. Plugins can expand your reach, help you manage inventory, optimize your checkout page, and many other useful features.
Plugins can be installed in different platforms like WooCommerce, Magento, and Shopify. A great advantage of plugins is that they provide a high level of customization and functionality for little investment. They allow you to build a powerful online store without purchasing expensive SAAS solutions or hiring developers.
The success of your online store depends on several factors
Many online shop owners often find themselves filling in the role of salesmen, marketing managers, and IT technicians. Needless to say, that’s a lot to take on. If you have chosen WooCommerce to build your online shop, you’re in luck! Woosa offers premium plugins especially developed for you. Our plugins can help you manage inventory and synchronize your listings to your WooCommerce dashboard. Do you need a customized plugin for your online store? Get in touch with us!