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How to start dropshipping in Germany? (2023 Guide)

How to start dropshipping in Germany?

Are you a dropshipper now wanting to take your online business into the German market? Or do you want to start dropshipping in Germany? This is certainly possible with the help of Woosa because the e-commerce platform known as WooCommerce also has plugins that allow you to sell products on German marketplaces. Starting dropshipping will […]

Are you a dropshipper now wanting to take your online business into the German market? Or do you want to start dropshipping in Germany? This is certainly possible with the help of Woosa because the e-commerce platform known as WooCommerce also has plugins that allow you to sell products on German marketplaces.

Starting dropshipping will allow you to work where you want, when you want. It may not be wise to quit your salaried job right away. This is because dropshipping in Germany is only successful when you apply the right dropshipping strategies. So you won’t become a successful internet entrepreneur overnight. In fact, there is a lot that goes into this.

What exactly is dropshipping?

Dropshipping is an online business method that allows you to set up your own internet shop. With this internet shop, you sell products that you do not need to stock yourself. As a dropshipper, you work with external suppliers. When an order is placed in your online shop, you forward it to the supplier you are working with. Your supplier then takes care of shipping the product. This makes it possible to operate as a dropshipper from all over the world. All you need is a laptop, a stable internet connection and an e-commerce platform.

Starting dropshipping. Why should you do it?

Tired of your salaried job? Do you want to start working part-time but generate a full-time income? Do you want to build up extra income alongside your salaried job? These are all reasons why you should take the step to start dropshipping. You don’t have to worry about large investments, because to start as a dropshipper you don’t need any start-up capital. All you need is the right e-commerce platform, and you can get started.

As a dropshipper, you work with external suppliers. This means you are not responsible for stocking the products you sell, nor do you have to worry about shipping them. However, before you actually start setting up your online business, it is important that you look for reliable suppliers. This is because these suppliers can make or break you as a dropshipper. If delivery problems keep occurring and products are regularly out of stock, it can cause you considerable reputational damage as an online entrepreneur.

7 Days to E-commerce Excellence: Woocademy’s Challenge for Your WooCommerce Dropshipping Store Launch!

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Why choose dropshipping in Germany?

Germany is considered to be the leader of the European economy. Research has shown that the country has one of the highest standards of living in the world. This means that Germany offers many opportunities for online entrepreneurs, such as dropshippers. Are you a resident of Germany or do you regularly stay in this country? Then you know better than anyone that Germany offers you everything you need for dropshipping. Among other things dropshipping in Germany offers you the following benefits:

  • ever-increasing digital buyer penetration
  • virtually all desired payment methods are available
  • all kinds of popular shop categories in which you can operate as a dropshipper
  • clear laws and regulations
  • good infrastructure to ensure good logistics

So you can say that Germany, as a country, has a lot to offer anyone who wants to start an online dropshiping business in this country. However, it is not necessary to limit yourself, as a dropshipper, only to the German market. In fact, you can also target neighbouring countries, such as France, Belgium, and the Netherlands. Do you really want to take the plunge? Then you should also consider operating in countries such as Australia and the United States. After all, as a dropshipper, you are never tied to a fixed location. By being active on the right marketplaces, you can get started anywhere in the world.

How do you start dropshipping in Germany?

How do you start dropshipping in Germany?

To be successful in dropshipping in Germany, it is important that you proceed systematically. We have detailed exactly how you should do this below.

1. Choose a business idea

The niche within which you operate as a dropshipper can make or break you. This is because the niche you choose will largely determine the success you will have as an online entrepreneur. It is therefore important that you think carefully about the niche in which you want to operate as a dropshipper. Don’t just choose a niche that you, yourself, are very interested in. After all, it is not a given that you will share this interest with a large audience.

2. Make a competitive analysis

Do you know which products you want to sell? Then start looking for your competitors. After all, they are obviously doing something that works well. So, before you actually start, make a good competitive analysis. This will help you figure out how to reach your target audience.

3. Create an identity

To start an online shop, you need a domain name. This is an online address by which customers can recognise your shop. So choose a catchy, clear name that sticks. Your domain name contributes towards creating brand awareness among your target audience.

4. Create your online shop

Next, you can get to work ‘building’ your online shop. You can do this yourself or you can outsource it to a website developer. It all depends on your preference. Are you going to create your online shop yourself? Then choose an easy-to-use e-commerce platform, such as WooCommerce. This platform has several plugins you can use for free as a novice dropshipper. Have you been in the dropshipping business for a bit longer? Then you may also consider using paid plugins.

5. Look for reliable suppliers

Your reputation as an online entrepreneur depends, among other things, on the suppliers you work with. So it is important to look for reliable suppliers. This will ensure you have fewer problems with shipping, the delivery and stock of products. So don’t just go for the first supplier you find, take your time. Once you have suffered reputational damage as an online entrepreneur, this cannot be easily repaired.

6. Easily import products with Woosa plugins

Woosa has a variety of plugins designed for WooCommerce dropshipping, and each one has different characteristics. Therefore, choosing the one that gives you the best site features and matches your supply is up to you.

In short, you can find here the best dropshipping plugin for WordPress.

7. Improve SEO on your dropshipping store

Using all possible tools and strategies to succeed when running your dropshipping store is very important.

One of the key steps to success in dropshipping is applying search engine optimization (SEO) to your business. Using an eCommerce platform like WordPress, it is easy to improve SEO.

Look at the steps to improve the SEO of your dropshipping website.

8. Make use of advertisements

Is your online business now standing tall? Then get to work on creating ads. By launching a marketing campaign, you can quickly reach your target audience. Are you not doing this? Then it might take a bit longer before your target audience actually knows how to find you. By creating visibility, there is a chance that your business will be successful sooner. Of course, determining the right marketing strategy is important here. After all, not every ad will be lucrative.


Dropshipping in Germany is definitely recommended. After all, Germany is a major economic link within the European economy. You can find plenty of plugins from German marketplaces that you can integrate into your online shop. Think of Kaufland.de and Zalando, for example. Do you want to get started, dropshipping in Germany? Then know that WooCommerce is the best solution for starting a German dropshipping business. If you choose to host your webshop at Woosa, then you will always assured of top support. You will have everything you need to take your online business to the next level.

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