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Koongo vs. Woosa: Which is the Best to Sell on Marketplaces?

Koongo vs. Woosa Which is the Best to Sell on Marketplaces

Koongo and Woosa offer tools to expand into marketplaces and increase sales. They automate product data and order synchronization for online marketplaces like eBay, Bol.com, and Marktplaats. But which is the best for using WooCommerce as a platform for your online store? Discover how the top WooCommerce marketplace plugins can help your business expand, streamline […]

Koongo and Woosa offer tools to expand into marketplaces and increase sales. They automate product data and order synchronization for online marketplaces like eBay, Bol.com, and Marktplaats. But which is the best for using WooCommerce as a platform for your online store?

Discover how the top WooCommerce marketplace plugins can help your business expand, streamline operations, and reach a wider audience. In this article, we’ll delve into the features of two popular plugins, Koongo and Woosa, and explore the marketing channels they support for WooCommerce. Whether you’re a large or small business, we’ll help you determine which plugin is the best fit for your integration and marketplace sales needs.

Introduction Koongo vs. Woosa

Before we dive into the features and differences between Koongo and Woosa, here is a basic breakdown of both companies’ backgrounds.



Koongo, whose headquarters is located in Prague, Czech Republic, is a product data feed management tool introduced in 2013 by NoStress Commerce s.r.o. They offer data feed management tools for eCommerce, and their mission is to help businesses succeed on online marketplaces but not only that. Because they also integrate other channels, such as comparison sites or social media.

Koongo helps you publish your products on Wish, Amazon, Bol.com, Marktplaats.nl, Idealo, eBay, etc. With Koongo, you can avail of more than 500 marketplaces, social networks, and price comparison websites.



Founded in the Netherlands in 2017, Woosa offers a wide range of WooCommerce plugins, including integration with some of the most popular European marketplaces. With over 4,500 website owners using Woosa’s plugins and over 250 partners recommending them to their clients, Woosa is dedicated to automating manual processes, such as managing orders on different platforms, allowing you to expand your business and achieve higher sales.

Woosa is also an official WooCommerce plugin developer for top marketplaces, including Bol.com, Amazon, vidaXL, Zalando, and others. In addition to marketplace plugins like Koongo, Woosa offers a variety of other plugins, such as payment, GDPR, and dropshipping plugins, to empower your online business.

Whether you want to expand your online business or automate your eCommerce store, Woosa’s plugins can help you optimize every aspect of your webstore, saving you money and supporting your growth.

Koongo vs. Woosa: breakdown of implementation

Installing and implementing your Woosa plugin is straightforward. The first step is to create an account, select a subscription plan, and select the plugins of your choice, in this case, the marketplace one.

Once you have chosen your plugin, you can download and install it within your WordPress dashboard. This step is incredibly simple via a zip file that is uploaded. You can then activate your license key by simply pasting the code into the setting tab of the plugin. Once installed, you can easily configure your plugin as you like. You can also contact the Woosa support center for assistance with the detailed step-by-step setup manual.

Koongo also offers simple integration with a variety of marketplaces. Choose a subscription plan, create an account, and select the platform you want to use.

Once installation and integration are complete, Koongo allows you to connect your WooCommerce store to online marketplaces with direct WooCommerce API integration. Your product data is first imported to your Koongo account and then to specific selling channels.

Features and Functionalities

Although both Koongo and Woosa strive to provide the best marketplace plugins and help you automate eCommerce businesses, they both have specific features and functionalities that set them apart.

For example, when it comes to customer support, Woosa stands out, providing phone support, unlike many competitors.

The biggest upside of Woosa is that you can manage the orders from WooCommerce and don’t need to go on different platforms. Also, the fact that you can add your own branded products to marketplaces like bol.com; not only products that are on the platform already, but also new products.

There are also additional functions such as:

  • The Shipping Connector
  • Bol.com Content Connection
  • The Bol.com Price Calculator
  • and the Bol.com Multi-Account add-on

The Shipping Connector and the Bol.com Content Connection are features that Koongo also have, but not with the same functionality.

Ease of use: Which is more suitable for beginners?

Koongo is a much more technical platform that requires a higher level of knowledge and time spent learning. For example, products you export from your shop to the marketplace first end up on Koongo’s platform.

On the other hand, Woosa is accessible to both novice and advanced WooCommerce users. You don’t need to know any additional platforms, but it allows you to publish products to marketplaces from within the WordPress/ WooCommerce dashboard.

Are you a novice in the eCommerce world? Why not check out our article on How to Install WordPress for Beginners?

Sales Functions: Which tool makes multichannel marketplace selling easier?

Woosa is the superior option to Koongo, offering a range of essential features crucial for large online stores.

Woosa gives you the tools to Setup a WooCommerce Multichannel Selling System.

Both platforms integrate with marketplaces like Bol.com, but Woosa’s integration offers more advanced functions to help eCommerce businesses streamline their operations and increase sales.

First we will discuss the main functions of Koongo:

For instance, the Koongo product and order synchronization tool enables users to create a channel product feed in their account, which can be automatically synced with Bol.com.

Koongo offers four feed types, including the offers feed, which updates product information like price, quantity, and delivery time.

The Update Stock feed is similar to the Offer feed but updates only the product stock for already defined and activated products on Bol.

The Remove Offers feed is used to remove products from a Bol account when the product is no longer available in the store. In contrast, the Content feed is used to create new developments in the Bol database, including information like title, color, brand, and description.

Additionally, Bol.com offers a shipping service that allows clients to ship products at low delivery costs without the shipping responsibility. Still, Koongo order synchronization is currently supported only for selected eCommerce.

Woosa’s functions are a bit more advanced:

Woosa’s integration with Bol.com includes real-time product stock and price updates, automatic order import, and shipping through WooCommerce.

The Shipping Connector add-on automatically marks Bol.com orders as shipped and is compatible with other shipping service providers, such as My Parcel and Parcel Pro, giving businesses more flexibility.

With the Bol.com Content Connection add-on, businesses can publish new EAN codes and modify existing product information at Bol.com, including category mapping.

The Bol.com Price Calculator add-on automatically calculates the perfect price to sell on Bol.com, considering all associated costs and updating prices as changes occur.

Finally, the Bol.com Multi-Account add-on enables businesses to connect up to five Bol.com accounts in one WooCommerce, configure individual products per account, and import all connected account orders.

Plugins and Integrations: Who has more to offer?

Woosa beats Koongo in the diversity of plugin types, but Koongo beats Woosa in having several marketplaces available for integration.

Woosa offers more than 20 WooCommerce plugins to empower your webstore.

Woosa develops WooCommerce plugins in various categories, such as payment gateway, CRM, dropshipping and marketplace integration. It is constantly growing with new projects on plugins useful for those who have an online store and want to expand their business.

On the other hand, Koongo is a product data feed management tool for eCommerce businesses. Koongo automates product data and inventory synchronization for sales channels like eBay, Amazon, Bol.com, Beslist, ideals, OnBuy, Spartoo, Miinto, Fruugo, Facebook Ads, Google Shopping, and more.

Koongo integrates more platforms than WooCommerce, such as Shopify, Lightspeed, BigCommerce, Magento, Magento 2, Prestashop, Shoplo, or CCV Shop.

Woosa Koongo
Marketplaces eBay Yes Yes
Bol.com Yes Yes
Marktplaats Yes Yes
2dehands Yes No
Platforms WooCommerce Yes Yes
Shopify No Yes
Additional plugins/Integrations Payment Integrations Yes No
Shipping Integrations Yes No
Affiliate Yes No

How much do Koongo and Woosa cost?

Koongo offers scalable plans, and all start with a 30-day free trial. A Basic plan costs €19 per month, a Standard plan €29 per month, and a Premium subscription plan comes at €38 per month.

However, these plans’ prices grow according to how many online stores you want to implement the plugins on. To see the difference, we created a table comparing Koongo vs. Woosa.

Woosa allows you to open a free trial account for 14 days and test different plugins. You can then choose between a Starter plan, which costs €39 per month, the Growth plan, which costs €79 per month, or an Enterprise plan for €149 per month with unlimited plugins. The Woosa Growth subscription plan is the most popular option.

Koongo vs. Woosa pricing

Koongo Woosa
Plans Basic Standard Premium Starter Growth Enterprise
Price € 19 € 69 € 158 € 39 € 79 € 149
Number of stores 1 2 5 1 3 25
Number of items 2000 8000 Up to 80000 Up to 80000 Up to 80000 Up to 80000
Items update frequency 30 minutes 15 minutes 5 minutes 15 minutes 15 minutes 15 minutes
Support Support Desk Support Desk & Live Chat Support Desk, Live Chat & Video Call Support Desk, Live Chat & Phone Call Support Desk, Live Chat & Phone Call Support Desk, Live Chat & Phone Call
Free trial 30 days 30 days 30 days 15 days 15 days 15 days

When comparing the pricing of Koogo and Woosa, it is important to remember that Woosa offers extensive plans that include multiple plugins and unlimited and dedicated support. The Woosa Growth subscription plan, which is the most popular option, offers your webstore the ability to expand and scale effectively.

Koongo vs. Woosa: customer service

As with all quality eCommerce tool providers, Koongo and Woosa also offer customer service to support you and help your online marketplace succeed.

Koongo offers customer support via email and phone, allowing you to send a message online. You can also access a wide selection of support documentation to help you connect your store, accounts and billing, troubleshooting, etc.

Woosa has a well-rounded support center to help you with the following:

  • Personalized phone support
  • Support Ticket
  • Online chat
  • Basics: Checklists
  • Plugins Guides
  • Video Tutorials

Koongo vs. Woosa: Conclusion

Who Should Use Koongo?

  • Anyone who is experienced in integration via API.
  • Anyone who intends to use various marketplaces, primarily located in different countries.
  • Anyone who wants to integrate their site with price comparison platforms.

Who Should Use Woosa?

  • Those who want a solution focused more on Europe marketplaces.
  • Anyone who wants to not only connect to marketplaces, but also wants a variety of WooCommerce plugins to expand their online store and add new features.
  • Anyone who wants dedicated support from specialists in WordPress and Woocommerce.

Woosa specializes in WooCommerce, so whoever has an online store created in WooCommerce will find in Woosa a reliable team they can count on for the problems that may arise.

Koongo is not specialized in a particular CMS or platform but in different ones; therefore, it becomes difficult to solve the problems you may encounter in the immediate future without a dedicated team.

Hopefully, you now have a general overview of both Koongo and Woosa and the main.

Do you want to scale your website with the potential to reach an international audience? With Woosa, you can connect your WooCommerce store with the world’s top marketplaces through multiple websites. Woosa marketplace plugins for WooCommerce are easy to use and incredibly cost-effective.

Check out our wide range of paid and free WooCommerce plugins for WordPress.

Why not check out the benefits of Woosa.com for yourself? Start a free trial now!

Please don’t hesitate to contact us by email, chat, or phone or check out our free manuals. The Woosa team is here to help in any way we can and are available to discuss all our plugin options for your WooCommerce store.

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