What is WooCommerce? The Best eCommerce Platform in 2022?

WooCommerce is an eCommerce plugin extension for WordPress. WooCommerce was created by third-party developers.

WooCommerce is an eCommerce plugin extension for WordPress. WooCommerce was created by third-party developers, but Automattic purchased it in 2015; Automattic is WordPress’ parent. This means that both the WordPress CMS developers and the WooCommerce plugin developers can collaborate even more effectively. Both WooCommerce and WordPress are open source, which means you can get them for free from WordPress.org.

Why WooCommerce is the best e-commerce platform

1. WooCommerce is built on the WordPress content management system

WordPress is extremely popular due to its versatility and functionality. WordPress is the platform of choice for millions of businesses, because it provides the best foundation for their websites. It’s quick, safe, and simple to use. Also a seamless connection is ensured by the compatibility of existing WordPress themes with WooCommerce themes.

WooCommerce takes all of WordPress’s strength and stability and puts it to work for retailers and their consumers to provide a world-class ecommerce experience. The majority of SEO professionals feel that WooCommerce is the finest platform for SEO. This is critical, given that search engines like Google count for 70% of all page traffic. SEO may save you hundreds of dollars in marketing costs by directing important consumers and purchases to your website via a simple search.

2. Very easy to install and configure

Consumers that aren’t as skilled in IT will be relieved to learn that they don’t need to know how to code or have any sophisticated technical expertise to sign up, configure, and alter a site’s backend to maintain and administer an online store. Even if you have no prior expertise with WordPress, WooCommerce will walk you through the whole setup process step-by-step and have you ready to start selling in minutes.

Simply open the Setup Wizard, enter your store’s information, and look through the extra extensions and services available to help you grow your business (free and paid ones). After that, pick a new theme (or use one you already have), add your items, configure shipping, tax, and payment methods and don’t forget to make your store look nice. Your online store should be available for visitors in less than 30 minutes, as long as you’re not a perfectionist.

3. Reporting and analytics

Every business owner uses ecommerce analytics, which is one of the most important tools of an online store. There are plenty of free and paid analysis tools available nowadays that may provide you with detailed findings for your e-commerce website. Small firms, on the other hand, find it difficult to handle the complicated analytics interfaces, which might stifle the growth of their fledgling company.

WooCommerce analytics is an easy-to-use and understandable interface that may assist any business in identifying possible client behavior and details. Every company wishes to keep in touch with its clients, which is why it’s crucial to discover visitors and purchase information. WooCommerce has established itself as a cost-effective e-commerce platform with robust analytical reporting capabilities. It aids merchants in identifying how potential consumers interact with the store and its products.

4. Endless possibilities regarding products

WooCommerce allows you to sell any type of products on your website. A WooCommerce store can sell physical, digital, virtual, and affiliate products. You may also offer a variety of other product kinds, such as subscriptions, bookings, product bundles, and so on. Inventory control is an important aspect of running an online shop. Many companies spend hundreds of thousands of dollars on inventory management for their online stores. However, spending such large quantities makes it difficult for a company in its early stages to maintain its inventory.

WooCommerce has two tabs in the dashboard that you can use to monitor and control your inventory: WooCommerce and Product. This page gives you access to all of the information about your stock. WooCommerce also aids with the management of refunds, orders, emails, and everything else required to run a successful online business.

5. Endless libraries of themes and plugins

Many eCommerce systems offer functionality for creating an e-commerce website. WooCommerce, on the other hand, is the most widely used eCommerce platform due to its dependability and adaptability for a wide range of businesses. WooCommerce offers premium add-ons that can help your business reach its full potential. It comes with a number of built-in capabilities as well as powerful plugins that may assist you in developing and optimizing online shops. WooCommerce’s powerful paid plugins and extensions may assist you in running an online store with a large number of items, in addition to giving free plugins and functionality.

6. WooCommerce is cost-effective 

One of the most prevalent features of a merchant wanting to open a new online business is pricing. On the market, there are e-commerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, and others. Some of them are rather costly, while others just require a minimal investment. So, if you want to construct an online store using an eCommerce platform that gives high-quality service at a reasonable cost, WooCommerce should be your first pick.

WooCommerce is a flexible and dependable eCommerce platform that may assist you in creating a responsive and high-performing online shop while staying within your budget. It is a cost-effective e-commerce platform because of its sophisticated features, plugins, and wide-range of themes. By utilizing WooCommerce to create an eCommerce website, even a tiny organization can increase their product visibility.

So, what Are the Benefits of Using WooCommerce?

In brief, WooCommerce is a complete eCommerce solution that is quick, simple to use, and adaptable to your ecommerce business’s demands.

Jessica Risch has been active in the e-commerce industry since 2013 and is the founder of Woosa. With her passion for technology and design, Jessica characterizes herself as a creative and committed sparring partner with the aim of making online business easy. With her start-up Woosa, she makes advanced WooCommerce plugins simple and within reach for both starter and advanced webshop owner.

Jessica Risch